STOP RENTING CUSTOMERS.
Sell more cars. Depend less on AutoTrader.
DealerBuddy diagnoses where your dealership is leaking leads, losing profit, and over-paying platforms — then shows you exactly how to fix it.
Built for UK independent dealers running 20–50 vehicles on a single site.
MORE LEADS
LESS RELIANCE
HIGHER PROFIT
You don't have a lead problem.
You have a dependency problem.
If 70–90% of your enquiries come from one platform, you don't own your lead flow. You rent it.
Rising Fees
Platform costs climb every quarter — with no ceiling in sight.
Side-by-Side Competition
Your listings sit next to the dealer next door. Price is the only differentiator.
Zero Data Ownership
No email list. No retargeting pixel. No customer relationship you actually own.
Instant Vanishing Act
The day you pause spend, leads vanish. Overnight. No safety net.
If AutoTrader stopped tomorrow, would your dealership survive 60 days? Most independent dealers we audit can't honestly say yes.
RENTING vs. OWNING YOUR LEADS
There are two kinds of dealers in 2026. Which one are you?
THE RENTER
Pays £2K–£6K/month to platforms, every month, forever
No email list, no retargeting pixel, no Google footprint
Competes on price because that's all the platform shows
Profit margin: shrinking
THE OWNER
Has a branded site that converts
Owns an email & SMS list of past buyers and live enquiries
Ranks on Google for "used cars [their town]"
Profit margin: protected, then growing
DealerBuddy turns Renters into Owners — without the dealer learning a single piece of marketing tech.
FREE RESOURCE
7 Steps to Make Your Dealership More Visible & More Profitable
Without wasting time or money. A 12-page plain-English playbook built for dealers, not marketers.
The 3 Hidden Lead Leaks
Every independent dealer has them. Most have no idea they exist.
The 10-Minute Google Checks
Simple checks that add £000s in enquiries — no agency required.
Clawing Back AutoTrader Spend
Why your platform spend feels permanent — and how to start reducing it.
The 90-Second Follow-Up Fix
The follow-up gap that kills 40% of your sales — and how to close it fast.
THE DEALERBUDDY DIAGNOSTIC
A premium audit of your dealership's commercial visibility.
Delivered as a PDF report and a personalised Loom walkthrough. Not a sales pitch. A scoring exercise.
We score your dealership out of 100 across the five areas that decide whether you own your lead flow — or rent it.
Google Visibility
25 points
Maps, organic search, and review presence in your local area.
Website & Conversion
20 points
Does your site capture and convert the traffic it receives?
AutoTrader Dependency
20 points
How exposed are you if the platform changes pricing or policy?
Follow-Up Systems
20 points
Are you capturing and converting every enquiry that comes in?
Social Media
15 points
Is your social presence building trust and driving enquiries?
THE MISSED PROFIT CALCULATION
You'll see exactly what you're losing.
The Missed Profit Calculation is the difference between "we should fix that" and "we have to fix that this month."
Example from a real audit:
15 Missed Enquiries/Month
Leads that came in but were never properly followed up or captured.
3 Lost Sales
Conservative conversion rate applied to those missed enquiries.
£1,500 Avg. Profit Per Car
Typical independent dealer margin on used stock.
£4,500
Per Month
Walking out the door, every single month.
£54K
Per Year
The annual cost of doing nothing about it.
Most dealers' Diagnostic pays for itself before they finish reading the report.
WHAT YOU GET
Every Diagnostic includes:
20+ Page PDF Report
Branded, personalised, and specific to your dealership — not a generic template.
Visibility Score Breakdown
Your score out of 100 with the full underlying breakdown across all five areas.
AutoTrader Dependency Analysis
Quantified risk assessment — so you know exactly how exposed you are.
Google Visibility Audit
Maps, organic search, and reviews — all checked and scored against local competitors.
Website Conversion-Gap Report
With screenshots. You'll see exactly where visitors are dropping off and why.
90-Day Priority Action Plan
A prioritised, sequenced plan — so you know what to fix first for maximum impact.
Delivered within 5 working days. Paid upfront. No retainer required. Includes a 6–10 minute personalised Loom walkthrough.
PRICING
Early-adopter pricing — first 10 dealers only.
£297
The Visibility & Profit Diagnostic
- Full 20+ page PDF report, personalised to your dealership
- Visibility Score out of 100 with full breakdown
- AutoTrader dependency analysis with quantified risk
- Google visibility audit — Maps, organic, reviews
- Website conversion-gap report with screenshots
- Missed-profit calculation tied to your stock
- Prioritised 90-day action plan
- Personalised 6–10 minute Loom walkthrough
Why so much lower?
We're capping the early-adopter rate at 10 dealers so we can deliver every audit personally.
Early-adopter dealers get the same audit at a quarter of the price in exchange for a short testimonial if they find it useful.
Once the 10 slots are gone, the price moves to £1,297.
Slots are filling. Once they're gone, they're gone.
IS THIS FOR YOU?
Who it's for — and who it isn't.
A GOOD FIT IF YOU:
Operate one site
Single-location independent dealer.
Hold 20–50 cars in stock
The sweet spot for this audit.
Spend £2K–£6K/month on platforms
AutoTrader or similar classified spend.
Want control over your lead flow
Without learning marketing tech yourself.
NOT A FIT IF YOU:
Run a multi-site group
With an in-house marketing team already in place.
Are happy with platform spend
If the current setup is working, keep it.
Want a free consultation
We don't do free strategy calls. The Diagnostic is the relationship.
COMMON QUESTIONS
Everything you need to know.
Will this work for my forecourt specifically?
The Diagnostic is custom — we look at your real listings, your real Google footprint, and your real website. The output is your dealership, scored and quantified. Not a generic template.
How long does it take?
Five working days from payment to delivery. You receive a full PDF report and a personalised Loom walkthrough — no chasing, no calls required.
What happens after the audit?
Most dealers want help fixing what we surface. We offer two implementation packages — Core (£745/mo) and Growth (£1,295/mo) — but there's no obligation. Plenty of dealers take the report and run it in-house.
Why is the early-adopter price so much lower?
We're building case studies for the next phase. Early-adopter dealers get the same audit at a quarter of the price in exchange for a short testimonial if they find it useful.
What if I'm already happy with AutoTrader?
Then keep it. The Diagnostic isn't anti-AutoTrader — it's pro-control. Most of our audited dealers stay on the platform but reduce spend by 30–60% by building their own channels alongside it.
ONE LAST THING.
You don't need more leads. You need leads you own.
The Diagnostic is £297. It takes five working days. It will show you exactly what you're losing — and exactly what to do about it.
Not ready to commit?
Start with the free 12-page guide. No email sequence. No hard sell. Just the playbook.
Ready to see your number?
Book the £297 Diagnostic. Know your Visibility Score, your Risk Level, and your missed-profit figure within five working days.
MORE LEADS
LESS RELIANCE
HIGHER PROFIT
DealerBuddy — The Dealer Growth Engine